Remember the good ‘ol 90’s? That was back when your website was essentially an online brochure for your business. Throw up an About Us page, some contact information, and a cool flash effect, and the crowds would come running.
It didn’t really end up that way, however, which is why website design and user experience is constantly being developed and improved. It used to be standard to let your website sit for two or three years before updating it. Now, we can track user data and use analytics to improve a website regularly. Why would you want to do that? The better you are able to serve your website user the content they want, when they want it, and in a way that makes sense to them, the more likely they are to become customers.
GDD BENEFIT #4: Provide a roadmap to a website that works as a 24/7 sales rep