Enthralled by INBOUND

Culture, Inbound Marketing, Strategy

This September I had the opportunity to attend HubSpot’s INBOUND conference in Boston, along with fellow Leighton team members Bob, Dan, and Simone. As you can probably imagine, the marketing nerd in me was ecstatic – to say the least. As HubSpot so eloquently describes it, the INBOUND Conference “fuels the passion that drives the most innovative and successful business leaders of our time.” Now, I’m not sure I consider myself one of “the most innovative and successful business leaders of our time” (I don’t), but I sure feel like I work alongside many of them. And honestly, I can’t think of a better way to describe how I felt leaving the conference other than “fueled with passion” – but “inspired”, “refreshed”, and “excited” also come to mind.


The Ins and Outs of INBOUND

What is #INBOUND14? Amazing, that’s what. Ok, enough of my adjectives. Basically INBOUND is a massive (yes, massive – I’ll get to that later) gathering of marketers, business leaders, and creative minds focused on learning more about inbound strategies and marketing, as well as bettering their leadership and business skills.

According to HubSpot, “INBOUND's purpose is to provide the inspiration, education, and connections you need to transform your business…Through inspiring keynotes, innovative talks, educational breakouts, hands-on lessons, and tons of networking, you learn how the INBOUND experience, and especially content, is truly remarkable.”

Yes, yes, and yes. All true. 

The Impact of INBOUND

The conference hosts thousands (it felt like millions) of marketing and sales professionals from many different industries as well as from all corners of the globe. In 2013, the INBOUND conference hosted around 5,500 attendees from 35 different countries. This year, they had over 10,000 attendees from even more countries than previous years. WOW. #Speechless.

As one fellow attendee described it in an interview with Beta Boston, “The inbound marketing thing, is in another stratosphere compared to the old way of marketing.” Amen to that! If there’s one thing that INBOUND reaffirmed for me, it’s that inbound marketing isn’t going anywhere, anytime soon.  For over eight years, inbound marketing has been one of the most effective marketing methods for online business. Instead of relying on methods like buying ads and email lists, and then hoping you get leads, inbound marketing focuses on creating quality content that pulls people toward your company or product, where they naturally want to be. “By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.”

Inbound marketing as a whole is single-handedly changing the way companies do business, how they reach out to potential customers and clients, and how they approach online marketing approach – and it’s doing so around the world. 

Inspired by INBOUND

Leaving the conference I am more confident in my inbound marketing skills as a professional and feel well-versed in best practices and strategies. While at the conference I had a wonderful time meeting other marketers from all over - in every imaginable industry, networked with fellow HubSpot Partners, and had the opportunity to meet delightful members of the HubSpot team. Not only did I strengthen my knowledge in inbound marketing, I am invigorated by the incredibly insightful thought-leaders like Simon Sinek, Malcolm Gladwell, Amy Jo Martin, Guy Kawaski, and HubSpot founders Dharmesh Shah and Brian Halligan.

HubSpot’s very own Katie Burke gave a great snapshot of how truly inspiring this conference was in her Tidbits and Takeaways blog, 

I am incredibly grateful that I was given the opportunity to attend this conference. It encouraged me to revisit my goals, dream big(ger), and sharpened my thinking as an inbound marketer and leader. I could go on and on, but instead I’ll leave you with one of the many (like hundreds) inspirational quotes from INBOUND14:

“Remarkable results rarely come from avoiding risk.” –Dharmesh Shah


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