How Can a Creative Design Firm Boost Your Success?

A creative design firm’s goal is to strengthen and reinforce a company’s desired image so the end result of your marketing and advertising efforts are effective, consistent and, most of all, successful. Whether you are looking to have a new website developed, need help handling a public relations issue or want your annual reports to look nicer, a creative design firm can help.

Common services offered by a creative design firm:

• Brand Development
• Website Design & Development
• Multimedia Design
• Print Design
• Internet Marketing

The Benefits of Hiring a Creative Design Firm vs. a Freelance Designer

Let’s consider a website redesign project. The qualifications go far beyond some Photoshop skills and knowledge of HTML. There are a number of other factors that impact your web design project’s success:

• How fast does the site load?
• How easy is it to navigate?
• What kind of experience do viewers get?
• Is information organized according to what people need or want?
• Is the site optimized for search engines?
• Is your site compatible with all major browsers?
• How does it function on a mobile device?
• Are your clients viewing from their smart phone?

All of these things (and more) factor into developing a successful website. There are freelance designers out there that can help you answer these questions – but how do you find them and trust that they will deliver the results that you need to be successful? A professional design firm is equipped with the skills required to create websites that make an impact on your visitors. Although a freelancer may know someone who can help, a team of talent working together within a creative design firm can increase productivity and efficiency.

Also, what will their availability be? A design firm is always available during business hours but a freelancer may not be available - they may even have another job that will distract them from your project. A design firm’s only job is working with you.

Benefits of a Creative Design Firm

When you hire a creative design firm you are NOT just receiving an aesthetically pleasing website, billboard or other marketing piece. You can expect a comprehensive marketing PLAN that includes all activities necessary to create, support and improve a thriving marketing campaign. Why hire one designer with only a few capabilities, when you can invest in a firm that offers many talents and skills that can set you up for long-term success?

An obvious benefit of working with a creative design firm is the combined experience of an entire team of professionals. Even if the design firm is fairly new, the team members most likely have experience in the industry. There will be a collective wisdom of what works and what doesn’t, relative to your company’s design needs. A team offers more creative minds, eyes, ears, etc. that will be thinking about your company and your needs, generating more ideas of what it will take to make your company successful.

A firm also has a system of checks and balances that ensure you get the best outcome possible. The more eyes you have looking over your project, the fewer mistakes that will slip through the cracks. It’s as simple as that.

Another benefit to hiring a creative design firm is project management. Different from working with a freelancer, a firm will designate an account manager who will oversee your entire project from start to finish. This account manager will be a part of the discovery, design, development and deployment, keeping everything organized and on schedule. They are making sure your needs are being met and communication is clear between everyone involved.

A creative design firm also has processes set in place to make sure they are meeting your needs. A discovery meeting will determine what those needs are so everything can be custom created, designed, developed, etc. specifically for you. There is no cookie cutter solution that was already used on Joe’s business down the street.

There is an obvious appeal to hiring a low-cost designer/developer to meet your immediate design needs; but stop and think about what is really best for your company and its image long term. A design firm will work with you hand-in-hand and become part of your team to strengthen and reinforce your company’s desired image. There are great benefits when you hire a creative design firm rather than relying on one designer.

Designed With You in Mind

Time is valuable for everyone and it’s important that you are able to use yours as efficiently as possible to optimize your company’s productivity. What are your top priorities you should spend your time doing to help your company grow and succeed? Keeping up with the latest SEO algorithms probably does not make that list - so save yourself time and money and let a design firm handle it for you.