When Leads Don’t Convert, the Blame Game Begins
by Jennifer Lawrence
Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.
Read MoreThe Truth About Traditional Marketing Tactics
by Jennifer Lawrence
Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.
Read MoreUsing Data to Improve the Effectiveness of B2B Content Marketing
by Jennifer Lawrence
The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.
Read More9 Traits of an Awesome Account Manager
by Jennifer Lawrence
Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.
Read MoreYour Guide to Closed Loop Reporting
by Jennifer Lawrence
The way marketers prove the value of their efforts is through closed loop reporting.
Read More4 Tips for Successful Demand Gen
by Jennifer Lawrence
If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.
Read MoreCustomer Data Collection is Crucial... Here's Why
by Jennifer Lawrence
Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.
Read MoreHow Much Does Media Planning And Buying Cost?
by Jennifer Lawrence
You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.
Read MoreHow Much Do Our Services Cost? [VIDEO]
by Jennifer Lawrence
At Leighton Interactive, we field the question of what is the cost of inbound marketing a lot. Jen Keul, our VP, has the answer for you in this video - how much do our services cost.
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