Posts by Jennifer Lawrence

When Leads Don’t Convert, the Blame Game Begins

Jennifer Lawrence
Posted on Thu, Oct 03, 2019
by Jennifer Lawrence

Sales blame marketing and marketing often point the finger back at sales when the leads you want don't come pouring in.

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The Truth About Traditional Marketing Tactics

Jennifer Lawrence
Posted on Sat, Jul 06, 2019
by Jennifer Lawrence

Traditional marketing efforts still have value In order to maximize your marketing efforts, you'll want to incorporate these with your digital strategy.

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Using Data to Improve the Effectiveness of B2B Content Marketing

Jennifer Lawrence
Posted on Wed, Apr 10, 2019
by Jennifer Lawrence

The most common challenges B2B companies face are just that, common. From going in blind to not knowing who can do the work internally, there's consistency in what keeps B2B companies feeling pain.

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9 Traits of an Awesome Account Manager

Jennifer Lawrence
Posted on Wed, Dec 05, 2018
by Jennifer Lawrence

Want to make clients’ dreams come true? To be an awesome account manager, there are a few things to keep in mind.

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Your Guide to Closed Loop Reporting

Jennifer Lawrence
Posted on Tue, Sep 25, 2018
by Jennifer Lawrence

The way marketers prove the value of their efforts is through closed loop reporting.

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4 Tips for Successful Demand Gen

Jennifer Lawrence
Posted on Tue, Aug 07, 2018
by Jennifer Lawrence

If it's done well, a demand generation campaign can give you great results. Here are four tips that'll get your demand gen efforts started off right.

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Customer Data Collection is Crucial... Here's Why

Jennifer Lawrence
Posted on Wed, Jul 25, 2018
by Jennifer Lawrence

Customer data collection is the single most important key in your marketing strategy. Without data, you’re marketing blindly, hoping to reach your target audience or persona.

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How Much Does Media Planning And Buying Cost?

Jennifer Lawrence
Posted on Wed, Jun 13, 2018
by Jennifer Lawrence

You work hard for your money. We're here to tell you that spending your budget on media planning and buying is worth the investment.

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How Much Do Our Services Cost? [VIDEO]

Jennifer Lawrence
Posted on Thu, May 24, 2018
by Jennifer Lawrence

At Leighton Interactive, we field the question of what is the cost of inbound marketing a lot. Jen Keul, our VP, has the answer for you in this video - how much do our services cost.

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