Posts by Amber Chmielewski

Blogging Tips: Write Your Introduction Last and Other Organization Ideas

Amber Chmielewski
Posted on Tue, Jun 13, 2017
by Amber Chmielewski

Here are four ways to organize your blog posts to increase reader engagement and ensure your content is purposeful and impactful.

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Content Marketing Connects Your Audience to Your Brand

Amber Chmielewski
Posted on Thu, Apr 27, 2017
by Amber Chmielewski

When you are strategic about what you create and how you deliver it to your audience, content marketing leads your audience toward becoming a customer.

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What the History of Potatoes Taught Me about Offer Strategy

Amber Chmielewski
Posted on Thu, Apr 06, 2017
by Amber Chmielewski

Next time you need to help a client understand the how and the why behind using offers in marketing, tell them this story. It'll help them understand you.

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How Communication Strengthens Organizations and Brand Identity

Amber Chmielewski
Posted on Mon, Mar 13, 2017
by Amber Chmielewski

Quality communications result in greater work ethic and a stronger brand identity, especially when staff members understand how to benefit their organization.

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4 Things I Learned Building My First Content Pillar

Amber Chmielewski
Posted on Tue, Mar 07, 2017
by Amber Chmielewski

Could the pillar approach be the answer to generating high-volume, quality content? Here's what I learned building my first content pillar.

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6 Times Sheryl Sandberg Fueled My Professional Growth in Lean In

Amber Chmielewski
Posted on Thu, Oct 20, 2016
by Amber Chmielewski

These quotes represent my key takeaways from Sheryl Sandberg's book Lean In, along with reflections on their impact on personal and professional growth.

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Facts and Stats You Want to Know About Inbound Marketing [Infographic]

Amber Chmielewski
Posted on Tue, Aug 30, 2016
by Amber Chmielewski

Inbound marketing is a user-focused methodology that makes your website visible to the customers who are trying to find you. And yes, they are trying.

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Building Buyer Personas with Maslow’s Hierarchy of Needs

Amber Chmielewski
Posted on Fri, Jul 15, 2016
by Amber Chmielewski

Maslow's hierarchy of needs provides a sturdy foundation to build your buyer personas upon.

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How to Get Found Online with SEO Copywriting

Amber Chmielewski
Posted on Fri, Mar 22, 2013
by Amber Chmielewski

Writing content at the desk all day without the assurance that it'll make the ranks in Google can easily make you lose motivation. SEO content has to be appealing, digestible by search engines, and make people want to read it.

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