Paid Media Specialist

Full-Time, exempt

Reports to: Digital Marketing Manager

Vye is seeking an experienced and results-driven Paid Media Specialist. This role is responsible for the planning, execution, management, and reporting of digital paid media acquisition strategies and tactics that drive results across search, programmatic, and social platforms via innovation, ownership, financial optimization, attribution, and your overall expertise in search marketing across the portfolio of Vye’s clients. The ideal candidate has a proven track record, and portfolio, that demonstrates successful digital paid marketing initiatives.

Responsibilities

  • Develop, manage, execute, and continually optimize the paid search, programmatic, and paid social strategies and tactics for our clients (Platforms include Google Ads, Google Display Network, Facebook, Instagram, Snapchat, Twitter, LinkedIn, and Pinterest)
  • Monitor pace and delivery to ensure campaigns are on track to deliver the allocated budget
  • Escalate issues with campaigns as needed
  • Explain and conduct optimizations on a consistent cadence and prepare client-facing reports
  • Utilize in-house and 3rd party tools to drive results, report on KPIs, and communicate clearly with clients (tools include Google Tag Manager, Google Analytics, Salesforce, and Hubspot to understand the impact of website changes)
  • Collaborate with clients and provide actionable insights/recommendations to achieve goals
  • Develop and implement testing strategies to increase advertising efficiency
  • Leverage first- and third-party data to create unique segments for ad targeting and onboarding of new audiences for media buying
  • Identify new cost-effective, scalable, and targeted online media buys that provide qualified and profitable traffic
  • Plan, create and execute thoughtful digital creative campaigns to inform, engage and increase member base (this may include ads, emails, banners, landing pages, etc.)
  • Deploy campaigns that drive new customer acquisition with a strong understanding of attribution and incrementally
  • Continuously A/B Test landing pages, ad creatives, and ad copy to optimize CPA and ROAS
  • Participate in the development of digital paid media strategy including goals, KPIs, assets, budgets, and forecasts
  • Educate internal stakeholders regarding paid media and stay up-to-date on competitors, new partner opportunities strategies, technologies, media developments, and innovations
  • Contribute to the Marketing team by accomplishing other tasks and special projects as needed/assigned
  • Work multiple projects simultaneously and use effective time management to meet deadlines
  • Help promote uniformity and consistency of brand
  • Identify and prioritize keywords for content development and SEO
  • Strategize and work cross-departmentally with design, copy, and video teams to create campaign assets such as ads, landing pages, and promotional videos

Competencies and Attributes

  1. Expert at sharing the vision and impact of Vye; leads by example and models core values
  2. Able to build a strong case for business decisions, prioritization, and workflow that reflect data, best practices, and anticipated results
  3. Ability to pivot in challenging and opportune times in order to maximize client results
  4. Masterful in winning others over with a spirit of collaboration and grounded intellect
  5. A humble teacher committed to building the knowledge and skillsets of others
  6. Driven by results, innovation, and client success, with a get-it-done attitude and the ability to rally the team toward results
  7. Passionate and persuasive in expanding the thinking of team members and clients
  8. Confidently makes decisions to move people and projects forward
  9. A seasoned marketer with the ability to generate ideas to drive results as well as execute a plan and supporting tactics
  10. Able to showcase creative vision, ideas, and stories
  11. A charismatic storyteller who is curious and passionate about the craft and can articulate a vision and win over team members and clients
  12. Skilled in handling criticism and models constructive feedback, facilitation, and negotiation for peers and staff
  13. An attentive listener and a confident and generous leader who can develop, and guide, a marketing vision for clients representing a multitude of industries
  14. Self-guided and energized by a fast-paced environment and able to organize, multitask and prioritize

Qualifications

  • 3+ years experience executing paid search, display, and social campaigns (this role is in campaign strategy and analytics, not content creation)
  • Direct experience with Google Ads, Google Analytics, Google Tag Manager, Microsoft Advertising, and social media ad platforms (Facebook Ads Manager, LinkedIn Advertising, etc.)
  • Able to articulate reporting to both clients and internal key stakeholder
  • An analytical and entrepreneurial mindset with a curiosity about the industry
  • A desire for continuous learning
  • Experience running multiple paid channels and discovering new channels
  • Experience working within teams and with other marketing teams
  • Minimum of 4-7 years experience in marketing, inbound marketing, paid media, or comparable area with a strong emphasis on inbound funnel strategy, content creation, and optimization
  • Bachelor’s degree (or equivalent) in business, marketing, or related field
  • Experience with strategy, setup, and reporting on Paid media platforms
  • Experience working alongside others, pitching in to deliver tactics including user stories, and gathering inputs
  • Experience within an agency setting is preferred
  • Experience leading, managing, and motivating teams, directing the work of team members
  • Examples of past influence, abilities, and outcomes on digital paid marketing campaigns and implementation
  • Preferred knowledge of, or willingness to learn, the Traction business model
  • Experience in paid campaign optimization and ROI reporting
  • Ability to manage many projects at once and prioritize in a team environment
  • Well-versed in paid acquisition strategies

Preferred Skills

  • Website analytics
  • Google Certifications
  • HubSpot certifications
  • Facebook paid media certifications
  • LinkedIn Marketing Solutions certification
  • Microsoft Advertising certification
  • SEM
  • SEO/keyword research
  • PPC
  • Excel

Core Values

  1. Stay sharp. At Vye, we’re constantly striving to be better and do better — for our clients and ourselves. We are curious and engaged, and we thrive on learning and trying new things. We stay on top of our game in order to help our clients achieve the same.
  2. Serve others. Team is more than a noun at Vye; it’s also a verb. We believe our best work is only possible when we help each other. We take issues to the source and value honesty, respect, and the dignity of each other. Our business is built on solid relationships with others, and that starts within the very walls of our agency.
  3. Give a damn. We’re not a ho-hum group at Vye; in fact you’ve never seen a less ho-hum group! We’re a bunch of go-getters who are not only super-charged by caffeine but by our work (insert fist-pumping). We take initiative like we take responsibility — with the spirit of teamwork and a whole lot of hustle.
  4. Make it fun. We embrace our fun-loving, high-spirited vibe at Vye and we take great care to fill our days with laughter, practical jokes, and surprises. After all, the family that laughs together, creates award-winning, results-driven work for their clients together.
  5. Be humbly confident. We value individual passion, motivation, and drive. In fact, we believe it fuels good work. But what fuels our greatest work? When good-natured, authentic, caring individuals connect as a team. That’s combustible.

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