\ Overview
The Paid Media & Marketing Coordinator works closely with the Paid Media Manager and Inbound Marketing Specialists and is responsible for the execution, management, and reporting of social media & digital paid media strategies and tactics that drive results. This role must have a love for doing research for social media, keyword/search targeting, and finds energy through innovation, financial optimization, and attribution in digital marketing across the portfolio of Vye’s clients.
\ Responsibilities
Paid Media
- Execute client project initiatives that support client goals and have measurable outcomes (approximately 16 billable hours per week).
- Execute, manage, and continually optimize the paid search, display, programmatic, and paid social strategies and tactics for our clients:
- Platforms include Google Ads platform (including Search, Display, and Smart Campaigns), Facebook/Instagram, LinkedIn, YouTube, and other third-party platforms
- Monitor pace and delivery to ensure campaigns are on track to deliver the allocated budget.
- Utilize in-house and third-party tools to drive results, report on KPIs, and communicate clearly with clients.
- Execute thoughtful digital creative campaigns to inform, engage, and increase the member base (this may include ads, guidance/recommendations on PPC landing pages, etc.).
- Deploy campaigns that drive new customer acquisition with a strong understanding of attribution.
- Continuously A/B test landing pages, ad creatives, and ad copy to maximize CPA and ROAS.
- Participate in the development of digital paid media strategy including goals, KPIs, assets, budgets, and forecasts.
- Identify and prioritize keywords for paid ad content development and SEO
- Contribute to the team by accomplishing other tasks and special projects as needed.
Inbound Marketing
- Execute department/team initiatives that support client goals and have measurable outcomes (approximately 16 billable hours per week).
- Plan organic social strategy for each client’s specific platform needs and goals
- Review analytics and KPIs to measure the effectiveness of inbound efforts and areas for improvement.
- Assist Inbound Marketing Specialists in gathering data and research to then prepare recommendations for optimizations that align with campaign initiatives.
- Test and perform quality assurance of inbound elements.
- Assist with scheduling, budget tracking, and other project coordination tasks.
- Prepare quarterly client reports.
- Prepare for and participate in team and campaign meetings.
- Short-form content generation, copywriting and proofreading as needed.
\ Essential Skills and Qualifications
- 2+ years of experience in buying digital paid media is required.
- Highly proficient in the following digital advertising platforms: Google Ads, Facebook Ads, and LinkedIn Ads. Experience in other platforms such as Microsoft Advertising or Pinterest is a plus.
- Working knowledge of Google Analytics and Google Tag Manager, including setup, troubleshooting, and advanced reporting
- Experience working with HubSpot Marketing Hub and WordPress is preferred or must have a willingness to learn the platforms.
- Able to work well independently, both taking direction and collaborating with a team.
- Highly organized and detail-oriented.
- Strong working knowledge of digital marketing practices.
- Demonstrated business acumen and problem-solving skills to drive measurable growth.
- Superior interpersonal and communication skills.
- Efficient and results-driven.
- Curious and passionate about learning new things.
