Paid Media & Marketing Coordinator

\ Overview

The Paid Media & Marketing Coordinator works closely with the Paid Media Manager and Inbound Marketing Specialists and is responsible for the execution, management, and reporting of social media & digital paid media strategies and tactics that drive results. This role must have a love for doing research for social media, keyword/search targeting, and finds energy through innovation, financial optimization, and attribution in digital marketing across the portfolio of Vye’s clients. 

\ Responsibilities

Paid Media

  • Execute client project initiatives that support client goals and have measurable outcomes (approximately 16 billable hours per week).
  • Execute, manage, and continually optimize the paid search, display, programmatic, and paid social strategies and tactics for our clients:
    • Platforms include Google Ads platform (including Search, Display, and Smart Campaigns), Facebook/Instagram, LinkedIn, YouTube, and other third-party platforms
  • Monitor pace and delivery to ensure campaigns are on track to deliver the allocated budget.
  • Utilize in-house and third-party tools to drive results, report on KPIs, and communicate clearly with clients.
  • Execute thoughtful digital creative campaigns to inform, engage, and increase the member base (this may include ads, guidance/recommendations on PPC landing pages, etc.).
  • Deploy campaigns that drive new customer acquisition with a strong understanding of attribution.
  • Continuously A/B test landing pages, ad creatives, and ad copy to maximize CPA and ROAS.
  • Participate in the development of digital paid media strategy including goals, KPIs, assets, budgets, and forecasts.
  • Identify and prioritize keywords for paid ad content development and SEO
  • Contribute to the team by accomplishing other tasks and special projects as needed.

Inbound Marketing

  • Execute department/team initiatives that support client goals and have measurable outcomes (approximately 16 billable hours per week).
  • Plan organic social strategy for each client’s specific platform needs and goals
  • Review analytics and KPIs to measure the effectiveness of inbound efforts and areas for improvement. 
  • Assist Inbound Marketing Specialists in gathering data and research to then prepare recommendations for optimizations that align with campaign initiatives.
  • Test and perform quality assurance of inbound elements.
  • Assist with scheduling, budget tracking, and other project coordination tasks.
  • Prepare quarterly client reports. 
  • Prepare for and participate in team and campaign meetings.
  • Short-form content generation, copywriting and proofreading as needed.

 \ Essential Skills and Qualifications

  • 2+ years of experience in buying digital paid media is required.
  • Highly proficient in the following digital advertising platforms: Google Ads, Facebook Ads, and LinkedIn Ads. Experience in other platforms such as Microsoft Advertising or Pinterest is a plus.
  • Working knowledge of Google Analytics and Google Tag Manager, including setup, troubleshooting, and advanced reporting
  • Experience working with HubSpot Marketing Hub and WordPress is preferred or must have a willingness to learn the platforms.
  • Able to work well independently, both taking direction and collaborating with a team. 
  • Highly organized and detail-oriented.
  • Strong working knowledge of digital marketing practices.
  • Demonstrated business acumen and problem-solving skills to drive measurable growth.
  • Superior interpersonal and communication skills.
  • Efficient and results-driven.
  • Curious and passionate about learning new things. 

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