Full-Time, Exempt | Reports to: Senior Manager of Content | Remote, Hybrid, or Office
About This Role
Words matter — they can make or break a brand strategy, digital marketing campaign, or PR pitch. As a Copywriter at Vye, you’ll play an integral role in our mission to redefine marketing as a measurable growth investment with copy that sings to our clients’ brands and business goals. We’ll count on you to flex your SEO acumen through keyword research and implementation of our client’s content marketing tactics. Plus, we'll look at you to help develop digital strategies, so your ability to see the big picture and keep a pulse on client voice, technical expertise, and tactics is our clients’ dream come true.
Responsibilities
- Write a high volume of expert, on-brand copy.
- Write SEO-informed content for digital mediums (e.g., webpage copy, email workflows, blogs, paid and organic ads).
- Develop and maintain an in-depth understanding of our clients’ brand voices and implement across various channels.
- Work independently and collaboratively with other copywriters, designers, animators, front-end developers, and team members to develop ideas, refine concepts, and ensure creative vision is achieved and client expectations are met.
- Take feedback and run with it to improve your skills and our clients' copy.
- Interview subject matter experts and customers and conduct research to inform writing strategy and help reach target audiences.
- Develop and maintain a strong understanding of inbound marketing (and HubSpot).
Competencies & Attributes
As a copywriter, you are:
- Highly creative and always looking for new ways to refine your craft.
- Energized by a fast-paced environment; you’re comfortable with ongoing change and learning on the fly.
- A problem solver with a keen sense for operational efficiency; you know the best way to get things done.
- Always on the lookout for "jargon" and ways to improve readability.
- In tune with content best practices, detail-oriented, and able to identify inconsistencies.
- Willing to ask for help when you need it, and confident in raising your hand for new projects.
- Able to determine when a project is complete and when it needs more attention.
- An advocate for documented processes, while also aware that some projects will deviate from how things are usually done.
Qualifications
- Bachelor’s degree (preferably in English, writing, marketing, advertising, or related fields).
- Minimum of three years experience as a writer, content developer, or related role.
- Experience working in an agency or internal agency setting preferred.
- A genuine hunger to learn inbound marketing strategy and tactics.
- Collaborative in ideation and feedback.
- Strong presentation and interpersonal communication skills.
- Must possess a growth mindset and thrive on creative collaboration and personal accountability.
Vye Benefits and Perks
- Health, Dental & Vision insurance benefits with company contribution
- Remote working flexibility
- Workstation setup (e.g., laptop, monitor, equipment, standup desk)
- Company-paid life and long-term disability insurance
- Paid parental leave
- Health savings, medical flex, and dependent flex account options
- Company-paid Employee Assistance Program
- 401(k) Retirement Plan to all full-time and part-time employees who work a minimum of 1,000 hours each year
- Employee stock ownership plan (ESOP)
- Paid holidays
- Unlimited PTO + a day off for your birthday
- Continuous education investments through monthly scheduled “stay sharp” sessions
- Team building, including "beerstorming" sessions, lunch and learn sessions, and all staff in-person events (up to 2 times a year)
About Vye
Vye is a growing marketing agency and HubSpot Solutions Partner with offices in St. Cloud, MN and Green Bay, WI with fully remote employees in 10+ states across the United States. We have 35+ team members and are part of the Leighton Enterprises family of companies, which totals approximately 225 employees across 3 companies. Our competitive benefits package includes employee stock ownership, health benefits, paid parental leave, and flexibility to work from anywhere.
Vye is an award-winning agency that drives measurable growth by generating leads, building brand awareness, and increasing customer loyalty through inbound marketing and web development. Our mission is to redefine marketing as a measurable growth investment for our clients and stay focused on our niche: measurable, empathy-based marketing.
Our purpose is to drive growth for our clients, ourselves, our agency, and the communities that we live and work in.
Think you’re a good fit? Get to know our team and our core values.
